Some breakfast cereals currently being marketed to U.S. children are more than half sugar by weight, according to Consumer Reports.
A single serving of 11 popular cereals, including Kellogg’s Honey Smacks, can carry as much sugar as a glazed doughnut. And some brands have even more sugar and sodium when formulated for the U.S. market than the same brands have when sold in other countries.
Post’s Golden Crisp and Kellogg’s Honey Smacks are both more than 50 percent sugar by weight, while nine brands are at least 40 percent sugar.
Unfortunately breakfast is typically one of the worst meals to eat out. Most restaurant options are simply not consistent with a healthy meal. The most notorious offenders though are probably breakfast cereals, which were initially developed to increase convenience, and now have mostly morphed into highly processed packages filled with synthetic vitamins and are a mere fantasy of a healthy food.
Breakfast cereals, along with waffles, pancakes, bagels and other high-carb, high-sugar foods, are some of your absolute worst breakfast options. And cereals that are aggressively marketed to kids have the worst nutritional quality of all cereals, according to an analysis of 161 brands earlier this year.
The analysis, published in the Journal of American Dietetic Association, found that children’s cereals have more sugar, sodium, carbohydrates, and calories per gram than cereals not marketed to kids. They also have less protein and fiber.
On average, sugar accounts for more than one-third of the weight of children‘s cereals compared to less than one-quarter of adult cereals.
The food industry spends about $229 million annually advertising these nutritionally void cereals to children. Colorful cartoons and other cheery tricks are meant to stimulate your child into wanting these “fun” foods, but the damage they can do to your child’s health is no laughing matter.
Obesity has become a major concern for American children, with excess sugar and carbohydrates being two of the major culprits contributing to this growing problem.
In the last two decades, the prevalence of overweight adolescents has nearly tripled, and current statistics show 16 percent of children are overweight or obese.
Sugar is Not a Healthy Breakfast, Fiber is Ignored!
There are two major problems with breakfast cereals:
- Their high sugar content
- The refined grains (carbohydrates, which also break down into sugar)
On average, just one serving of a typical children’s breakfast cereal equates to more than 90 percent of the daily sugar intake for sedentary girls aged 9 to 13.
In fact, “feeding infants cereal may be associated with an increased risk of developing type-1 diabetes mellitus autoantibodies, according to a study.
Children at an increased risk of type 1 diabetes who were fed cereals between the ages of 0 and 3 months and at age 7 months or older had an increased risk of developing type 1 diabetes later in life.
The results suggest that exposing susceptible children to cereal during certain ages increases their risk of type 1 diabetes.”
- Journal of the American Medical Association October 1, 2003;290(13):1713-20
Regardless of the “healthy fiber” content of the cereal, consuming that much sugar is not going to promote good health. Foods high in added sugar contain little in terms of essential vitamins and minerals, and the calories they contain are not made up of important micronutrients needed for health and growth.
Reducing sugar intake should be on the top of your list regardless of whether your child is currently overweight or not, because it’s been proven over and over that sugar increases insulin levels, which can lead to:
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- High blood pressure and high cholesterol
- Heart disease
- Diabetes
- Weight gain
- Premature aging, and more
Be Radical, but Not Unreasonable, About Sugar Elimination
Now, I understand that completely eliminating sugar from your child’s diet is probably not feasible, so don’t beat yourself up too much. While high sugar consumption will clearly have a negative impact on your child’s health, eating sugar in moderation is likely not going to cause any significant damage.
Moderate sugar consumption would be somewhere in the neighborhood of five pounds per year, or just over 6 grams per day, which is considerably less than the U.S. average, which is closer to a staggering 175 pounds per year (about 52 teaspoons a day)!
To accomplish this, taking a close look at the sugar content of your child’s cereal, which is consumed on a daily basis, is therefore necessary.
Just how much sugar are you feeding your child each day?
One 2005 study that analyzed the daily sugar intake of 5,000 toddlers ranging in age from 2 to 5, found that, on average, 2- to 3-year olds consumed around 14 teaspoons (~58 grams) of added sugar a day. This number jumped to 17 teaspoons (~71 grams) daily among 4- to 5-year olds (Journal of Pediatrics January 2005;146(1):105-11).
That’s clearly too much!
Striving to limit your child’s added sugar consumption to between 1.5 and 2 teaspoons (6-8 grams) per day will likely save them lots of health problems later on.



