Authors Comment: I found this article on this blog (hotgingeranddynamite.blogspot.com) and thought it was highly interesting, especially considering the interest in the apparent addiction factor of Timmy’s coffee. I’ve written on this subject before, (Tim Horton’s Nicotene/MSG? ) and that particular article went haywire with readers. After doing some research, I now find I have to alter my opinion on the ingredients of their coffee. Besides the moderation factor of coffee which most ignore, and the unhealthy chemicals so common in non-organic coffee, the Tim Horton’s brand may indeed have other highly undesirable ingredients. Check out the interesting read below:
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Speculation abounds on the internet as to why an entire nation can’t function without Tim Horton’s coffee. Canadians will go to astonishing lengths to wrap their hands around a hot double-double. Theories range from nicotine to MSG, to insane amounts of caffeine to good old all-purpose crack cocaine. Thanks to a CBC investigation, the coffee has even been submitted for laboratory testing and come up clean. A few days after our return from Canada, I was send this email:
From: Chris
Date: Oct 3, 2007 5:30 PM
Subject: Tim Hortons EXPOSED
To: Susannah
I spent some time yesterday evening looking into the mystery of Tim Horton’s rocket fuel. Some interesting finds:
Firstly, Tim Horton’s claim that none of their coffee contains additives (none of their food, for that matter). A huge and already prosperous business is unlikely to risk their reputation by lying about this, so I assume they’re telling the truth.
Harold McGee tells me that Colombian Arabica coffee beans, when roasted, contain small quantities of a substance called lactisole which reduces the apparent sweetness of sugar by two thirds. This is why a cup of ‘double double’ strength Tim Horton’s, which contains a whopping 18 grams of sugar, tastes quite benign. The same amount of sugar dissolved in water would taste unusually sweet.
I did discover that lactisole has been synthesised and used by a company called Domino Sugar in a mixture called Super Envision Flavour and Texture Modifier. Not mentioned on their main website, they’ve hived off all their more controversial formulas onto www.dominospecialtyingredients.com, which tells me that:
Super Envision® Flavor and Texture Modifier is the latest Domino Specialty Ingredient product of the Envision sweetness inhibitor line. This unique ingredient reduces sweetness and allows the food formulator to use a full range of carbohydrates to maintain the desired attributes of products, such as: moisture retention, mouthfeel and water activity. Super Envision can typically be used at < 1%.
In other words, this stuff is used to cram more sugar into foods and sports drinks whilst not making it taste too sweet. Possibly why a can of coke is stuffed with 39 grams of sugar in only 12oz and still remains palatable. So the recipe seems pretty simple. Very strong coffee beans carefully chosen for a wide popularity, lots of sugar, lots of cream. Keeps ‘em coming back for more.
In short: Tim Horton’s coffee has no secret ingredient. Its crack-like qualities arise from its unique ability, thanks to naturally-occurring lactisole, to deliver not only caffeine but a double dose of good old-fashioned sugar — 18 g, or just under 4 teaspoonsful, roughly as much as you’ll find in 8-and-a-half Pixy Stix — across your blood-brain barrier in a matter of minutes. The fact that a double-double also delivers 7 grams of delicious, delicious fat (4g of which are saturated), or roughly as much as you’ll find in 2 teaspoonsful of butter, doesn’t hurt either.
From: Susannah
Date: Oct 3, 2007 6:00 PM
Subject: Re: Tim Hortons EXPOSED
To: Chris
This is better than Matthew’s calling up Kleenex to cross-question them about the “anti-viral” properties of their latest bird-flu-paranoia-inspired tissue.
That Super Envision stuff is scary. I presume all that bland corporate jargon just serves to conceal the fact that the stuff is used to allow food makers to shoehorn even more sugar into processed foods to give them the true crack effect. From Domino’s company history:
During the mid-1990s, the company embarked on an intensive research and development program to develop non-sweet sugar for different food applications. For example, the company’s development of such a product, which combined Lactisole, a sweetness inhibitor, with sucrose, enabled it to tone down the sweetness in sports drinks and energy boosting beverages. Another application involved using non-sweet sugar as a fat substitute for frostings, icings, and a variety of frozen desserts. By 1995, the company had received approval for 18 food applications for its non-sweet sugar, including use in low-oil salad dressings.
You’re right — in other words, lactisole is a compound used by the forces of evil to satisfy our monkey brains and give us an “energy” boost without us realizing it’s all just sugar. Notice also that the use of “non-sweet sugar as a fat substitute” came about in the mid-90s during the “fat is bad” craze, when pretty much every edible item in the world, including Oreos, sported a badge proclaiming it was low in fat. Never mind how high it was sugar. Thus proving absolutely spot-on the words of Richard E. Grant in How to Get Ahead in Advertising: “[It] must be low in something, and if it isn’t, it must be high in something else, and that is its health-giving ingredient we will sell.”
Further Information:
- Lactisole is a carboxylic acid salt isolated from roasted Colombian Arabica Coffee beans. Like gymnemic acid, it is a sweet-inhibitor or taste-modifier.
- Kinghorn, A.D. and Compadre, C.M. Alernative Sweeteners: Third Edition, Revised and Expanded, Marcel Dekker ed., New York, 2001. ISBN 0-8247-0437-1
Anti-sweet properties
At concentrations of 100–150 parts per million in food, lactisole largely suppresses the ability to perceive sweet tastes, both from sugar and from artificial sweeteners such as aspartame. A 12% sucrose solution was perceived like a 4% sucrose solution when lactisole was added. However, it is significantly less efficient than gymnemic acid with acesulfame potassium, sucrose, glucose, and sodium saccharin. Research found also that it has no effect on the perception of bitterness, sourness and saltiness. According to a recent study, lactisole acts on a sweet taste receptor heteromer of the TAS1R3 sweet protein receptor in humans, but not on its rodent counterpart.
As a food additive
The principal use of lactisole is in jellies, jams, and similar preserved fruit products containing large amounts of sugar. In these products, by suppressing sugar’s sweetness, it allows fruit flavors to come through. In the United States, lactisole is FDA GRAS (Fema number: 3773) and approved for use in food as flavouring agent up to 150ppm. Currently, lactisole is manufactured and sold by Domino Sugar and its usage levels are between 50 to 150 ppm.
JECFA “Specifications for Flavourings”
Sugar sans sweetness – lactisole. Prepared Foods, May, 1995 by Fran LaBell
